I am seeking a metrics-driven, content writer to play a key role in our demand gen program and drive leads through strategic search content. We are looking for someone who is equal parts accomplished writer and quantitative explorer; not solely one or the other. The SEO Content Manager will report to the VP of of marketing and work closely with the outside SEO consultant to execute on our current SEO strategy, while brainstorming new channels and tactics. This individual will work in tandem with our marketing automation manager and communication specialist, to create and execute content that will lead to positive demand gen outcomes. As necessary, this individual will also work closely with the visual designer to align all content with appropriate visuals for maximum impact.